For ‘near me’ searches the map pack outranks websites. A complete, active Business Profile is the highest-ROI local asset you own:
Setup sequence
- Claim + verify (video/postcard/PIN as offered); primary category exact, secondaries honest.
- Services/products with prices where sensible; hours including holidays; attributes (women-led, wheelchair access).
- Photos weekly: storefront, team, work — geotagged originals beat stock.
- Products/menu/booking links wired to your site, not aggregators.
- Review QR at billing + response playbook; Q&A seeded with real questions.
Managed GBP
Setup from ₹5,000; monthly management from ₹4,000 with posts and review handling. Pair with industry SEO.
FAQs
Suspended profile?
Appeal with documentation; reinstatement typically 1–3 weeks.
Multiple branches?
Bulk management with per-location posts and reviews.
Fake competitor reviews?
Flagging plus review-velocity dilution is the durable defence.