Most homepages describe; converting ones argue. The framework behind CBWS homepages:
The structure
- H1 = outcome + audience: ‘Ecommerce stores that survive sale day — for Indian sellers’.
- Subhead = mechanism: how, in one line, with a number.
- Proof stack: logos, counts, reviews — specific beats superlative.
- Single CTA repeated: one action per scroll depth.
- Objection row: price, timeline and guarantee answered above the fold.
Copy help
Copy sharpening ships with our builds; full copywriting scoped per page. See landing pages.
FAQs
How long should copy be?
As long as the objection list; homepages run 400–900 words typically.
Hindi/regional copy?
Yes where catchments need it — translated, not transliterated.
Who writes?
You draft from our questionnaire; we structure and sharpen.