OTAs take 15–25% per booking; a direct-booking site is the highest-ROI asset a hotel owns. 2026 bands:
Bands
- Showcase site — ₹15,000–₹35,000. Rooms, gallery, tariff, enquiry/WhatsApp.
- Booking engine site — ₹45,000–₹1,20,000. Live inventory, payments, GST invoices.
- Channel manager sync — ₹30,000+. OTA + direct inventory parity.
- Google Hotel + reviews engine — included. Direct rates undercut OTAs legally.
Direct-booking math
50 direct room-nights a month at ₹3,000 with 20% OTA savings covers the build in one season. See bands.
FAQs
Which booking engine?
Indian properties do well with Staah/ResAvenue-class tools or lean custom flows; we integrate either.
Photos matter most?
Yes — professional room photography converts more than any feature. Budget it.
Multi-property?
Group sites with central inventory are a CBWS speciality.