Restaurants choose between aggregator dependence (15–30% commissions) and owned ordering. A good site pays for itself in weeks during peak season:
Bands
- Menu + info site — ₹8,000–₹20,000. Menu, hours, location, call/WhatsApp CTA.
- QR table ordering — ₹25,000–₹50,000. Table QR, KOT printing, UPI checkout.
- Full online ordering — ₹40,000–₹1,00,000. Delivery zones, slots, loyalty.
- Aggregators vs owned — the maths. At ₹3L monthly aggregator sales, 20% commission equals a full site every quarter.
Must-haves
Google Business Profile, menu schema, click-to-call and photos that match the thali. See bands.
FAQs
Zomato/Swiggy or own site?
Both: aggregators for discovery, owned site for repeat orders and margin.
QR ordering complex?
No — table QR to KOT is a solved pattern we deploy routinely.
Festive surge handling?
Caching and static menus keep the site up when traffic spikes.