A ₹5,000 template looks like 10,000 competitors. Whether that matters depends on how you win customers:
Head to head
- Cost/time: templates launch in days; custom takes weeks and 5–10× budget.
- Differentiation: custom wins where trust and premium pricing matter.
- Performance: multipurpose templates drag 1MB+ of unused code; custom ships lean.
- Verdict: MVPs and tight budgets — premium template, customised well. Brands and SEO plays — custom.
Costs
Custom design bands on web design cost; builds on pricing.
FAQs
Can templates rank?
Yes, if lean and content-strong — but most multipurpose themes need cleanup.
Hybrid?
Template skeleton with custom homepage and key templates is the pragmatic middle.
Who owns the licence?
You should — premium licences in your account, renewed transparently.