WhatsApp converts Indian buyers like nothing else — and bans numbers used sloppily. The API route (via BSPs) separates utility conversations from marketing with proper opt-ins:
What to set up
- BSP onboarding (Interakt/Gupshup-class) with display-name approval.
- Template catalogue: order confirm, ship, deliver, COD verify, review ask.
- Utility vs marketing vs authentication pricing per conversation.
- Website triggers: checkout events fire templates automatically.
- Chatbot handoff to humans on fallback intents.
Website integration
Checkout-to-WhatsApp wiring from ₹15,000 with template packs. See bands.
FAQs
App vs API?
App suits manual chats; API suits automation, templates and teams.
Ban risk?
Near zero with opt-ins and templates; high with broadcast spam tools.
Per-message cost?
Meta conversation pricing by category — modelled on your volumes before signup.