Both advertise ‘everything’, but their centres differ:
Head to head
- Selling seriousness: Shopify's checkout, discounts and app ecosystem outclass Wix Stores.
- Content: Wix's editor is friendlier for pretty pages.
- India specifics: UPI/COD/GST need app-layer work on both — cleaner on Shopify.
- Verdict: real catalogue ambitions pick Shopify (or WooCommerce — see our WooCommerce comparison); pretty brochure with occasional selling picks Wix.
Escape hatch
Both lock content to varying degrees; WordPress keeps your data portable. Migration help on Wix-to-WordPress.
FAQs
Can Wix handle 500 products?
Painfully — catalogue tooling is the gap.
Shopify fees?
Plan + transaction + app fees compound; model 3-year TCO.
Migrate later?
Yes, with redirect maps preserving rankings.