Indian checkouts fail in specific ways: UPI mandates stuck pending, OTP drop-offs, COD distrust, 8-second loads. CBWS instruments your funnel, names the leak and fixes it with measured before/after results.
Common fixes
- Webhook-confirmed order status (never trust the success page).
- UPI-first mobile layout with retry/status paths.
- Guest checkout with phone OTP instead of forced accounts.
- COD verification via WhatsApp to cut RTO.
- One-page vs multi-step testing per ticket size.
Cost
Checkout audits from ₹12,000; fixes quoted per finding. See gateway setup.
FAQs
How do you find the leak?
Funnel analytics plus session replays and gateway logs — evidence, not guesses.
Will fixes break peak sales?
All work ships on staging first with rollback snapshots.
UPI or cards first?
UPI-first on mobile for Indian catalogues; data decides the rest.