Speed plugins cannot fix theme bloat, 6MB images and 40 render-blocking scripts. CBWS speed work starts with measurement on real-device profiles, then removes weight in priority order — with reports, not vibes.
The fix order
- Image triage: WebP, dimensions, lazy discipline — usually half the page.
- Script audit: one analytics, deferred everything non-critical.
- Font and CSS pruning with critical-path inlining.
- Caching + CDN + hosting moves where the server is the bottleneck.
- Plugin cull with functionality preserved.
Cost
Speed engagements from ₹15,000 with report-backed guarantees on scope. Why it matters: speed and conversions.
FAQs
What scores do you target?
Mobile LCP under 2.5s and green CLS/INP on real profiles — quoted per starting point.
Will design change?
Visually identical in 9 of 10 cases; we flag the tenth before touching it.
One-time or ongoing?
One-time rescue plus optional monitoring so regressions get caught.