CBWS

Explainers

What is a landing page?

One page, one job: convert a specific visitor into an enquiry.

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A landing page serves one offer to one audience with one action — unlike homepages that serve everyone. Ads, QR codes and campaigns land here because focus converts:

Key facts

  • Headline outcome + proof stack + single repeated CTA.
  • Forms beat phone-only for trackability; WhatsApp fallback lifts both.
  • A/B variants compound learnings across campaigns.
  • Speed budget matters doubly — paid clicks cost per bounce.

Build

Landing builds from starter pricing — see landing page design and the copy framework.

FAQs

Landing page or website?

Campaigns land on pages; brands live on sites. Most need both.

How many words?

Enough to answer objections — typically 300–700.

Who writes copy?

You draft from our questionnaire; we sharpen.

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